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ShelfImpact! – Honeywell packs organize mom's car

Sep 9, 2007 12:00AM

Innovation brings women to an aisle in the store—auto care—they don't normally frequent, and integration of a network of vendors gives Honeywell a 'virtual factory.' Alloyd Brands was able to take a packaging concept and execute it in color thermoforming, whereas the traditional approach would have been injection moldind. Read the full story.

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